About

Direct yet conceptual. Provocative and engaging. Design & Branding for brands, publications, and people.

 

Alex Cruz

I graduated with honors from the School of Visual Arts in New York City. After interning for Esquire Magazine, I went on to design freelance for clients like Washmen and in studios like Partners & Spade. I am current a designer at The Partners New York.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable design.

 

 

 

 

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